Inner Circle Insights

Reflections, POVs and advice from the desk of Abiola + the Inner Circle Strategy Team
Lessons from Fenty Hair + Jacquemus’ Latest Campaign
@abxola on Tiktok Abiola 🍊 Lessons from Fenty Hair + Jacquemus’ Latest Campaign It’s all about the simulation.   This week, the Internet has been overrun with two major viral moments in the consumer space this week: fashion brand Jacquemus' newest campaign for their summer show, an...
Aug 25, 2024
How to get early SEO gains from TikTok... the new Google
We predicted this 2 years in advance. Yes, bragging rights! Our internet claim to fame 🔼 Way back July 2021, we predicted that TikTok would finally be Google’s biggest rival in search. There’s something compelling about being able to search for DIY, recipes and other visual tutorials in an a...
Aug 25, 2024
How to 'stack' your marketing momentum
What. A. Week! The #1 hack to maximise your marketing efforts? Momentum. Everyone needs it, even Beyonce. Here’s the timeline: Friday February 3rd: BeyoncĂ© releases ‘CUFF IT (Remix)’ and the official version of a fan-based remix that has been viral on #TikTok for weeks. An acknowledgement of ho...
Aug 25, 2024
Who cares about 'what's working' anyway?
In both casual conversations and in business settings alike, we’re always asked how a brand or talent can really stand out: should they follow this viral trend? Or leverage what [insert viral cool brand] is currently doing? The answer almost always lies outside of the above. Imitation might be th...
Aug 25, 2024
How to use film & TV to sell your products (without paying $$$)
By now, you’ve probably at least heard of The White Lotus and Knives Out — if you haven’t already binged on them Especially the White Lotus, one of HBO’s original viral shows. It has won multiple coveted SAG and Golden Globes awards, among many others since launching in 2021. It has also become a...
Aug 25, 2024
How to turn your business into a 'Barbie' 🎀
I don’t think you need another piece of content analysing the Barbie marketing. So instead, we’ll look at how you can make Barbie, the brand (not the movie), work for your business.  Why haven’t all big-budget movies the same all-guns-blazing Barbie marketing strategy? Because they can’t.  What ...
Aug 25, 2024
"Working women aged 18-30" isn't your target audience.
Being a 25-year-old working woman isn’t a personality trait. Successful brands connect with their customers based on personality, not profile. When we work with brands and talent, one of the most important questions we ask upfront is: “Who is your target audience” And typically we get answers lik...
Aug 25, 2024
What to do when your product doesn’t sell the first time
@abxola on Tiktok Abiola 🍊 Contrary to popular belief, every business (even the ones you admire the most) has failures. Things that don’t go as planned, Ads that don’t land well (most recently: Apple, Bumble), And products that don’t sell as quickly as they wanted. It’s all part of...
Aug 25, 2024
Why Your Video Content Isn't Hitting As It Should (and How to Fix It)
"The photos that got taken weren’t quite what I wanted” “I booked a videographer but it didn’t have the impact I expected” You’re not alone, I’ve heard this and 100 other versions from founders over the years — and today we’re going to unpack a couple of reasons why. From emerging businesses, I’...
Aug 25, 2024
The Blueprint for Millions of Followers
Welcome to the Marketing School newsletter! For those who have been asking, our 6-week coaching programme returns in a few weeks, keep your eye on this newsletter for future updates. When we look at some of the most popular TikTok accounts, especially those that have grown during the post-2020 Ti...
Aug 25, 2024
I’ve got followers, so where’s my money?
Turning 100k into $100k isn't as easy as it seems for creators @abxola on Tiktok Abiola 🍊 When it comes to the internet: if it’s too good to be true, it probably is. TikTok is often praised as the platform where ‘anyone can go viral’ is true. And in the history of social media so f...
Aug 22, 2024
Blank Street Coffee, you will always be famous
Happy Easter, Happy Sunday, Happy End of Q1! It's the season of new beginnings and personally, I'm excited about the prospect of what this quarter holds. January to March was just the warm-up. If you've been to London, Manchester, Boston, New York or Washington lately, you may have noticed th...
Aug 11, 2024

Inner Circle Insights

Reflections, POVs and advice from the desk of Abiola + the Inner Circle Strategy Team
© 2024

Join Our Free Trial

Get started today before this once in a lifetime opportunity expires.